Tag Archives: Marketing Dashboards

Data Visualization Digital Analytics

What does VP of Marketing wants to see in his Marketing Dashboard?

Marketing Dashboards

E-commerce players work hard to sell products online through various marketing initiatives. You, as an analyst strive to come up with a gamut of recommendations, but would those recommendations capture the imagination of a VP of Marketing or a CMO?

In my opinion, the basic mantra is to present the insights in a quickly digestible dashboard format that empowers him to make a decision that has the greatest impact in the least amount of time.

So, here’s a stab at listing out few aspects to be covered while designing such a dashboard for an e-commerce player based on my experience.

Read More
Digital Analytics

Does your Marketing and Merchandising dashboards provide actionable insights?

Marketing Dashboards

As we are approaching the most exciting time of the year, there is a lot of tension in the economy due to 2 weeks of Government shut-down earlier this month due to constant tussle between the congress and the GOP regarding the lift in the debt ceiling, and most importantly, a consistently higher unemployment rate which has lowered the Consumer Confidence quite significantly. In the recent Holiday Forecast by National Retail Federation, the holiday sales are expected to increase by +3.9% to $602.1 billion out of which, $82 billion is predicted to be driven by online channel.

Read More