Google Analytics is one of those tools that every marketer or website owner has used at least once. It is such a versatile tool that it can be leveraged equally well for small, simple website as well as large, complex ones. Google Analytics will start generating useful insights and give out tracking details as soon as you implement it, but what about going a level deeper. What are some of the things that you can do with Google Analytics to get more out of it?
Google analytics is a digital analytics tool which has a feature-rich interface along with interesting visualizations to simplify the statistics. It is also the most popular tool used for tracking digital traffic as it uncovers an incredible amount of insights for enhancing your marketing strategies in all possible ways. It’s no surprise that 73 million website owners prefer Google Analytics over other analytics tools (Source: W3Techs). If you are already hooked on to Google Analytics, then you must be spending a fair amount of time in exploring some of the key sections of the tool: Dashboards, Shortcuts, Intelligence Events, Real-Time, Audience, Acquisition, Behavior, and Conversions. Some of these sections hold a load of information that can be extremely beneficial for marketers.
Launched a nifty website and think that your job is done? You must proactively measure how your website scores in terms of various relevant metrics. See we have deliberately used the word “relevant.” Why? Because there are innumerable metrics to track, but you should adhere to the ones that have to do with the industry you are operating in. So now, you need a powerful tracking tool cut out for your purpose. And Google Analytics is a great choice for webmasters. Getting started with Google Analytics is as simple as ABC, but when it comes to going beyond the usual and getting new insights from the tool, the task gets a little tricky.
Google Analytics (GA) is the tool of choice for most companies, whether they have a modest or a formidable digital presence. Although this analytics solution offers almost everything that a business might ask for; there are still not-so-well-known tricks that can be used to squeeze some more insights out of Google Analytics. You might already be using some of them, but read on to know how you can do more with your Google Analytics implementation.
Nabler is now a Google Analytics Certified Partner (GACP).
Nabler Web Solutions has entered into a strategic agreement with Google to become a Google Analytics Certified Partner (GACP) and an authorized reseller for Google Analytics Premium (GAP) solution. As a GACP Partner and a GAP reseller, Nabler offers a variety of specialized services to help clients achieve maximum value from their Google Analytics Premium investments.