Tag Archives: Digital Analytics

Digital Analytics

Digital Analytics – The Best Practices Ready Reckoner

Digital Analytics

 

A digital analytics tool can provide enterprises with several custom or standard reports and dashboards today. But the real relevance of that data lies in teams being able to find the right answers at the right time. Because of the sheer amount of data that is being produced by companies, it has become difficult for business users to locate the relevant metrics that contain the insights they need for decision-making. This problem is further compounded by the fact that data is spread out over multiple tools. The outcome of this situation is usually an inadequate solution to a business problem, or worse still, a wrong one that eventually leads to undesired business outcomes and a colossal waste of time and resources.

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Digital Analytics

What Does A Flawless Digital Analytics Strategy Look Like?

Digital Analytics Strategy

As organizations are getting ready for the inevitable future – complete digitization of customer-facing organizational systems and using digital analytics to determine customer behaviors and trends – it would be more than safe to assume that digital analytics is the foreseeable necessity that organizations are going to be relying upon to drive better business results.

And what’s more, organizations are not shying away from spending the big bucks on data analytics today. One of the recent articles from Harvard Business Review on ‘Quantifying the Impact of Marketing Analytics’ states that “companies currently spend 6.7% of their marketing budgets on analytics and expect to spend 11.1% over the next three years.  As digital analytics is revolutionizing the way we approach business today – it would be worthwhile to understand the digital analytics strategy that organizations are adopting in order to drive positive business outcomes.

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Digital Analytics

Digital Analytics – How CMOs Should Look At It?

CMO

 

According to a recent survey of chief marketing officers (CMOs) by IBM Institute for Business Value, only 13% of global organizations are using advanced analytics to capture customer insight across touch points and only 16% have integrated customer touch points across physical and digital channels. Despite the significant rise in data management and analytics techniques, the number of marketers successfully utilizing digital analytics is very dismal. Digital analytics goes much beyond tracking the website and getting frequent reports about the performance. The large pools of data available to the marketers today hold many golden balls of insights that marketers need to look for, and transform into threads of stories that revolve around their customers.

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Digital Analytics

5 Marketing Blind Spots That Digital Analytics Can Fix

Marketer Blind Spots

As a marketer, are you satisfied with the results of your attention grabbing advertisements, and persuasive content? Has the inclusion of digital media channels in your marketing mix proven effective for your organization? You may rely on data from the digital media to find answers to such questions. The plethora of data available in the digital age may either overwhelm you, or make you complacent.

Well, that could be your biggest marketing blind spot. No doubt, digital media is the most powerful marketing strategy, offering useful data to measure the impact of your tactics against the set goals. However, without a deeper analysis of the data, you may not be able to find the elusive answer to why a certain action did not take place. Software that power the digital channels mostly answer the “what” and not the “why” of that particular issue.

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Digital Analytics

8 Ways To Boost Your Revenues Using Digital Analytics

revenue growth

Every company is investing heavily in digital analytics – be it on implementing the right tool or hiring the best resources. According to a recent report, companies are planning to increase their spending on marketing analytics by 73% in the next three years. Marketing managers are expecting analytics to churn out incredible and timely insights that can help them in better targeting and optimize their digital marketing initiatives. Digital analytics, if done intelligently, can actually do just that, and much more.

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Digital Analytics

How to kick-start your digital analytics journey?

Digital Analytics Journey

Your website, blog, mobile app/site are all set and now you want to find out how your visitors are behaving on your digital properties. You would immediately Google the latest feature-rich analytics tool and add the tracking code to your website without giving a second thought. From the next day, you would expect some deep insights from the tool about how your visitors react. Sounds familiar? Many new website owners follow the same routine. But after a few months go by, they realize that the data they are getting is somewhat accurate but not good enough for basing decisions. Moreover, the data coming in from various channels is confusing and cannot be integrated to get meaningful results. They are not able to achieve the insights they are after and the analytics tool just becomes a dashboard that tells how many people visited and how many bounced.

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Digital Analytics GDAC

What Is Nabler’s Global Digital Analytics Center (GDAC) And How Can It Help You?

Global Digital Analytics Center

So you have got the coveted ticket and waiting with bated breath to board the grandeur-filled digital analytics train. What we mean is that you have already deployed an analytics tool and are now about to flag off your data-driven journey. But, clouds of apprehension may still be floating in your mind; you are skeptical about whether the train will hit the destination. To say it with a different combination of words, will you get the results you want to achieve by this type of simple deploy-it-and-then-forget-it approach? Well, this can help you to some extent. However, with increasing complexities in business and the data universe in an infinitely expanding mode, your situation demands something highly well-structured. You need an analytics center.

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Digital Analytics

Top 5 Hacks to simplify your Digital Analytics

Simplify Digital Analytics

For the time being, think of yourself as a commander who is leading a large contingent of soldiers in the battlefield. No doubt, you are gutsy, hard-boiled, and have that killer instinct to mince your opponent. But hey, do you have the right intelligence about where your enemy excels or what is their Achilles heel? If not, then you are unfit for the battle. And, the best tactic left before you is to beat a hasty retreat or die. Battles can only be won when you analyze every bit of information about the enemy and then strategize accordingly. Now, draw a parallel between this and your digital-heavy business. Here also, you will have to gain insights into the quirks and foibles of the traffic that comes to your digital properties: desktop website, mobile website, or mobile application. However, it’s not as easy as it sounds; you need a full-blown digital analytics setup to analyze the data captured from various data points.

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Digital Marketing

The Benefits Of Universal Data Layer For A Digital Marketer

When it comes to customer analysis, most people will talk about how analytics tools can be employed to gain better insights or how to get more tests in a specified timeframe from a MVT tool. At the end of the day, what you need is sufficient data about your targets that can help you identify universal customer behaviors across various channels or personalize their user experiences across several channels.

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Tag Management

Tealium iQ – A Key Component Of Your Digital Marketing Cloud

The goal of every marketer to is deliver a digital experience that will drive user engagement, lead conversion and, ultimately, the bottom-line. To create a digital experience that will deliver the desired results, the marketer needs to understand his target’s habits and expectations. A tag management solution (TMS), such as Tealium iQ, can help marketers achieve this objective.

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