Let me begin with an inevitable truth. We are digitally ready for the future than ever before. There is complete digitization of customer-facing organizational systems and use of Digital Analytics to determine customer behaviors and trends. And so it would be more than safe to assume that Digital Analytics is the foreseeable necessity that organizations have to rely upon to drive better business results.
The good news is that the organizations are not shying away from spending the big bucks on Data Analytics today. One of the articles from Harvard Business Review on ‘Quantifying the Impact of Marketing Analytics’ states that “companies are currently spend 11.1% of their marketing budgets on analytics and expect to spend more in the coming years. Since Digital Analytics is revolutionizing the way we approach business today, I guess it would be worthwhile to understand the Digital Analytics strategy that you as an organization can adopt in order to drive positive business outcomes.