Tag Archives: Analytics

Mobile App Analytics Mobile Apps

Why Firebase Analytics (and not Google Analytics) for your mobile app analytics?

Firebase Analytics

With shifting technology and usage behavior, mobile applications are seeing a higher priority from businesses. As the investment in mobile increases, there is also a demand for detailed analytics from apps. Business stakeholders who approved the investment in the apps want to measure if they are achieving the business objectives.

Organizations want to understand the entire view of the customer, starting from decision to download the app through until the conversions in the mobile app. As a Consulting Organization, we have seen a lot of tools developed over the years to try and address this need through various methods. Back in 2012, when Google came in with their mobile app analytics solution, it was already late. Despite the few success stories, it was always a tough uphill effort to catch up with established players. In 2014, they acquired Firebase which was much superior to Google Analytics for mobile apps. If your organization uses only mobile apps, Firebase Analytics is the go-to tool for you.

Why you ask?

Firebase Analytics is user and event based while Google Analytics is best for a session and page based reality

Read More
Marketing Analytics

Why is Marketing Performance Analytics crucial for your Digital Marketing efforts?

Marketing Performance Analytics

With the fast-paced development of the digital platform, there has been an upsurge in the demand for robust digital marketing strategies. Quite inevitably, the online marketing arena is going through a constant evolution. Numerous online marketing strategies are being devised, and innumerable acquisition channels are getting added to the digital ecosystem. However, the success of these marketing efforts depends on marketing performance analytics to a great extent.

Read More