by leveraging their Digital Analytics & Marketing data
Mobile Analytics

Top 10 ways E-Commerce companies can benefit through Mobile Analytics

There is no denying the fact that e-commerce and m-commerce are both on the rise and will grow even further in the coming years. Businesses are jumping on the train and offering all sorts of digital commerce solutions for their customers, but sadly that is not enough. In the device-obsessed world coping with the massive information deluge, e-commerce companies are finding it hard to stand out, personalize their offerings, and beat the competition.

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Customer Lifetime Value Analysis

Why should you perform Customer Lifetime Value Analysis?

Do you know who your best customers are? Are you able to retain those customers and make them loyal? Do you know the customers that are most likely to deflect and turn to competition? How much money can you spend on retaining your customers and still remain profitable? These are some of the questions that all the digital marketers must have an answer to.

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Channel Attribution

Channel Attribution Analysis: A Boon for Digital Marketers

Every year, we observe that the marketing budgets are consistently soaring and cost per acquisition is rising across channels. With the increasing complexity of the digital world which is getting amalgamated with the offline world, the task is becoming a huge challenge for digital marketers. To know which channel works for their specific requirements and how the marketing budget should be allocated, they must consider channel attribution analysis.

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Visitor Behavior Analysis

Top 10 Benefits of Visitor Behaviour Analysis for SaaS Companies

There are Marketers or Analysts who use CTR (Click-through Rate) to measure the viability of their acquisition campaigns. Well, nothing much to write about this lonely and caped segment.

Then there is the more evolved breed of these Marketers who move beyond the clickety-clicks and measure Visits/Visitors and Bounce Rates to measure success. A warm appreciation for them.

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Conversion Rate Optimization

Grow your online business with Conversion Rate Optimization

Most digital marketers are worried about making any changes to their current website. If things are going okay, they are often anxious about change as those tweaks might hamper the conversion rate further. Or, they might end up investing in a lot of design changes and notice no resultant improvement in the conversion rate. So,
the process of conversion rate optimization is often ignored or only minor or “safe” changes are made to the website. This makes the website stale and marketers don’t get the opportunity to understand how they can increase conversion rate on a consistent basis.

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Remote Web Analyst

Top reasons why our clients love Nabler remote web analyst program

2015 was undoubtedly the year of digital analytics. Businesses in all domains now utilize some sort of business or digital analytics to optimize their processes and enhance marketing effectiveness. But a common factor that most of the companies are struggling with is the shortage of experienced analytics professionals. According to the A.T. Kearney 2015 Leadership Excellence in Analytic Practices, “Companies will need 33 percent more talent in analytics over the next five years, across all industries”. There are already 10% unfilled analytics related positions. According to a report by McKinsey, “By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions”. Hiring analytical talent in-house is the biggest challenge that companies face today and hence they opt for Nabler’s remote analyst program.

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Digital Analytics

Top 10 Digital Analytics Trends of 2015

Changes in the digital world and development of new technologies directly have an impact on the digital analytics space. Businesses are perpetually questioning all the decisions they make. They want to optimize each process, reduce the time taken for every activity, generate the maximum returns from their investments; and analytics is the key that can unlock all these benefits. But to deal with the data deluge, organizations are shunning the traditional ways and increasingly opting for actionable and quick analytics at every step of their digital journey.

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Digital Analytics

The Clash of the Titans – Google Analytics Premium vs. Adobe SiteCatalyst

If you wish to acquire more customers, generate more sales or identify a new market segment, you need a comprehensive and powerful data analytics tool to assist you. Such a system can provide an almost limitless supply of data and insights, which you can use to maximize your ROI.

While there are a number of analytics software programs, two of the most popular ones are Analytics Premium from Google and SiteCatalyst from Adobe. Each tool has its sets of strengths and weakness, a few of which have been described in great detail in the article.

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Tag Management

An Introduction to Tag Management

With the exponential growth in the digital world, most organizations are now using various types of digital marketing solutions and techniques simultaneously. They make use of complex enterprise analytics solutions to make sense of data and strive to optimize their analytical and digital marketing capabilities. Tag management is a crucial technique that can help companies collect more accurate and standardized data from a variety of sources, and increase website performance. It enables analysts to better govern their analytics tools and tests. A tag is typically the first place to start when dealing with digital analytics, so here are some details on what tag management is all about.

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Sentiment Analysis

Customer Sentiment Analysis: A crucial need in E-Commerce Data Initiatives

Customer opinion is vital to consumer brand success. Move beyond positive and negative, to find the real tone of what’s been said.

Experts estimate that E-commerce companies lose 10 billion dollars’ worth in revenue per year as they are unable to capitalize on the intelligence found in hard-to-parse data such as emails, chats, social media posts, text and more.

However, savvy companies are embracing the need to extricate data as a competitive advantage to determine customer needs and predict their behavior.

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