Digital marketing has now become a little less than rocket science and the marketers have to deal with a lot of new technologies and disruptive changes while bringing in new customers at a high ROI. This requires the use of right technologies and tools that can help marketers react to change quickly and generate better results each time. In an earlier blog article, we had discussed tag management, its importance, and some general benefits it offers to IT experts, analytics teams, and marketing managers. Tags are an essential part of any digital marketer’s life as they have to be implemented and managed for all kinds of software packages used for digital analytics, personalization, retargeting, affiliate marketing, and so on. 87 percent of digital marketers believe that tag management is key to their online success (source: eMarketer). In this blog, we would like to explore some practical benefits that tag management can bring, especially for the modern digital marketer.