Google analytics is a digital analytics tool which has a feature-rich interface along with interesting visualizations to simplify the statistics. It is also the most popular tool used for tracking digital traffic as it uncovers an incredible amount of insights for enhancing your marketing strategies in all possible ways. It’s no surprise that 73 million website owners prefer Google Analytics over other analytics tools (Source: W3Techs). If you are already hooked on to Google Analytics, then you must be spending a fair amount of time in exploring some of the key sections of the tool: Dashboards, Shortcuts, Intelligence Events, Real-Time, Audience, Acquisition, Behavior, and Conversions. Some of these sections hold a load of information that can be extremely beneficial for marketers.