As a website owner, you must have tried your hand at building landing pages for various marketing activities or for specific online needs. Landing pages offer tremendous control over what the visitors see on your website. They provide better content relevance as compared to your website homepage. For instance, you advertise on a paid medium and give a link to your homepage in that ad. The visitors come to your homepage, do not find what they are looking for and bounce. But if you give a link to the landing page that has relevant information only about that topic, then the bounce rate will decrease and visitors might be enticed to move forward.