Every year you spend a huge portion of your marketing dollars online in the hope to convey your message with the greatest possible clarity to your audience, and in turn, win their blessings in the form of elevated sales and heightened loyalty. However, this communication and its expected reciprocation would come to naught if you don’t look deeply at the digital footprints of your site visitors. Every day, hundreds of them or maybe thousands land on your digital property and do a myriad of things—search what they need, get converted, articulate their views by leaving comments, or depart in nothing flat.
There are Marketers or Analysts who use CTR (Click-through Rate) to measure the viability of their acquisition campaigns. Well, nothing much to write about this lonely and caped segment.
Then there is the more evolved breed of these Marketers who move beyond the clickety-clicks and measure Visits/Visitors and Bounce Rates to measure success. A warm appreciation for them.