This era is not just the era of raging the internet but more specifically that of the ‘Social’ aspect of the Internet. By ‘Social’ we mean the ability of the Internet to connect, network, and influence user behavior. If we think back, the last time
we bought some gadget or made any purchase what was a significant influencer in our consideration phase apart from the traditional buying decision parameters? I bet you checked back Customer Reviews or maybe looked at the Facebook Product Fan Page comments.