Category : Sentiment Analysis

Sentiment Analysis

Customer Sentiment Analysis: A crucial need in E-Commerce Data Initiatives

Customer opinion is vital to consumer brand success. Move beyond positive and negative, to find the real tone of what’s been said.

Experts estimate that E-commerce companies lose 10 billion dollars’ worth in revenue per year as they are unable to capitalize on the intelligence found in hard-to-parse data such as emails, chats, social media posts, text and more.

However, savvy companies are embracing the need to extricate data as a competitive advantage to determine customer needs and predict their behavior.

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