Gartner estimates that $26 billion dollars in revenue were generated from 102 billion mobile app downloads in 2013, and we may be seeing over 268 billion downloads per year by 2017 (or around $68 billion dollars in revenue). The amount of potential payoff that mobile apps can generate for businesses is very high and thus mandates the need for effective mobile app testing and optimization. Moreover, the consumers are no more satisfied with simple apps. They are looking for feature-rich and intuitive apps that perform well. This can only be made possible through efficient testing of the apps.
As the gap between desktop and mobile devices is narrowing down and usages of these different devices are overlapping, optimization of efforts by methods such as A/B Testing is also becoming severely important for the mobile platform.