Category : Google Analytics

Digital Analytics Google Analytics

Know the health of your analytics implementation in 5 steps

In the digital arena, all types of businesses like to make an impact in the online world. They invest heavily on building a website which is a crucial entry point for consumers. Such hefty investment leads us to a very important set of questions revolving around whether it is working for their business or not. So, knowing the performance of your website is imperative to gauge the return on your investment.

Measuring is always a second step, with the very first step being getting the measurement tools in place. Before taking an important decision based on the performance metrics, you should make sure that the measurement tools are properly set up and that the data coming through is accurate. From the web analytics stand point, this means that the analytics implementation (be it Google Analytics or Adobe Analytics) should be comprehensive, flawless and as per the best practices.

In this blog, we have listed down 5 important checks you should carry out to know the health of analytics implementation on your website. You can carry out these checks for any website and not just yours. To keep the explanation simple, I have considered GA implementation here. You might have to convert these ideas based on the analytics tool you use.

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Digital Analytics Google Analytics

Google Analytics – How To Use It To The Optimum?

Google Analytics

Google Analytics is one of those tools that every marketer or website owner has used at least once. It is such a versatile tool that it can be leveraged equally well for small, simple website as well as large, complex ones. Google Analytics will start generating useful insights and give out tracking details as soon as you implement it, but what about going a level deeper. What are some of the things that you can do with Google Analytics to get more out of it?

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Digital Marketing Google Analytics

How can Google Analytics boost your digital marketing effectiveness?

Google Analytics

Google analytics is a digital analytics tool which has a feature-rich interface along with interesting visualizations to simplify the statistics. It is also the most popular tool used for tracking digital traffic as it uncovers an incredible amount of insights for enhancing your marketing strategies in all possible ways. It’s no surprise that 73 million website owners prefer Google Analytics over other analytics tools (Source: W3Techs). If you are already hooked on to Google Analytics, then you must be spending a fair amount of time in exploring some of the key sections of the tool: Dashboards, Shortcuts, Intelligence Events, Real-Time, Audience, Acquisition, Behavior, and Conversions. Some of these sections hold a load of information that can be extremely beneficial for marketers.

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Digital Analytics Google Analytics

Google Analytics – Top 10 Metrics To Track

Google Analytics top metrics

Launched a nifty website and think that your job is done? You must proactively measure how your website scores in terms of various relevant metrics. See we have deliberately used the word “relevant.” Why? Because there are innumerable metrics to track, but you should adhere to the ones that have to do with the industry you are operating in. So now, you need a powerful tracking tool cut out for your purpose. And Google Analytics is a great choice for webmasters. Getting started with Google Analytics is as simple as ABC, but when it comes to going beyond the usual and getting new insights from the tool, the task gets a little tricky.

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Google Analytics

10 cool Google Analytics tricks that will make you a Pro

Google Analytics

Google Analytics (GA) is the tool of choice for most companies, whether they have a modest or a formidable digital presence. Although this analytics solution offers almost everything that a business might ask for; there are still not-so-well-known tricks that can be used to squeeze some more insights out of Google Analytics. You might already be using some of them, but read on to know how you can do more with your Google Analytics implementation.

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Google Analytics

Google Analytics 360 Suite launch is a start of Google Enterprise Journey

Google 360

 

Google Analytics 360 Suite is not a mystery anymore. We have been hearing about this since last Partner Summit in June 2015 and finally, Google made a big announcement this week and released a fully loaded enterprise suite in comparison to the Adobe Marketing Cloud, who is an incumbent player in the enterprise sector and has gained significant market share over these years. With this launch, Google has transitioned from a niche technology player to an enterprise goliath who is ready to take on the challenge of establishing cloud-based platforms like IBM, Adobe, and Oracle.

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Google Analytics

Nabler achieves Google Analytics Certified Partner status

Nabler is now a Google Analytics Certified Partner (GACP).

Nabler Web Solutions has entered into a strategic agreement with Google to become a Google Analytics Certified Partner (GACP) and an authorized reseller for Google Analytics Premium (GAP) solution. As a GACP Partner and a GAP reseller, Nabler offers a variety of specialized services to help clients achieve maximum value from their Google Analytics Premium investments.

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Google Analytics

Google Analytics Premium – The benefits you probably didn’t know about

Analytics is the science and art of identifying meaningful patterns from data. It can provide invaluable insights that can help a business improve its offerings and excel in its field. If you are unfamiliar with analytics software, it may be a sensible decision to use free analytics. Consider Google’s Standard Universal Analytics (GA Standard) and Google Analytics Premium (GA Premium). The former costs nothing while that latter comes with a steep price tag. The standard Universal Analytics version is great to begin with, but when there’s a need to dive deeper and customize analytics to get exact number crunches, you need to move to Google Analytics Premium.

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Google Analytics

Why migrating to Google Analytics Premium should be a part of CMO Roadmap?

We live in a world driven by data. Our ability to create, gather, and store data keeps increasing with each passing day. Unsurprisingly, it has led us to question our current decision-making processes as we strive to gain in-depth and actionable insights. In addition, there is data to support this move. According to McKinsey, data-driven companies are 5% more profitable and 6% more productive than those who chose to ignore data.

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Google Analytics

Tips to gauge the performance of last year’s holiday season

webmarketing sales funnel with metal spheres inside plus a blue target with some balls on it, illustration isolated over white.

The holiday season has come to an end; we are now in the new year! It is time to distil all the web analytics data we have collected in Google Analytics, and reflect on the lessons we have learned. The insights gained from the 2013 holiday season will help us optimize our efforts throughout 2014.

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