Remember October 27, 1994? The day on which something phenomenal happened on then incipient Internet—banner ads saw the light of day—courtesy of HotWired.com. Though the copy of the original banner ad was pleasantly simple, yet it marked the arrival of a new era in online advertising. In the next two decades that followed till now, this form of advertising once enjoying the status of a galactico has been relegated to the sidelines with click-through rates touching an appallingly low 0.08%. So, are banner ads having one foot in the grave?
At Nabler, we consistently strive to invigorate our offerings every year. We adapt our services and management focus based on changing business trends, online consumer behavior, newer marketing channels, and new ways of gathering smart and actionable insights. We help our clients shift their focus from considering analytics as an enabler to being a ROI driven platform.
For the past few years, we have been running our blog webanalyticsindia.com. When we started blogging, we wanted to focus on sharing some of the tips and tricks we had learned. So the focus was to write posts that were more tactical in nature.
However, we also now feel the need to share things at an organisation level. Irrespective of the many years we have been in operation, we still feel young as an organisation. We are excited at the new things that are happening within the industry. We are always trying to change things within our company. And we want to share some of these updates to people who follow our company – as employees, customers and partners.