Google analytics is a digital analytics tool which has a feature-rich interface along with interesting visualizations to simplify the statistics. It is also the most popular tool used for tracking digital traffic as it uncovers an incredible amount of insights for enhancing your marketing strategies in all possible ways. It’s no surprise that 73 million website owners prefer Google Analytics over other analytics tools (Source: W3Techs). If you are already hooked on to Google Analytics, then you must be spending a fair amount of time in exploring some of the key sections of the tool: Dashboards, Shortcuts, Intelligence Events, Real-Time, Audience, Acquisition, Behavior, and Conversions. Some of these sections hold a load of information that can be extremely beneficial for marketers.
When it comes to customer analysis, most people will talk about how analytics tools can be employed to gain better insights or how to get more tests in a specified timeframe from a MVT tool. At the end of the day, what you need is sufficient data about your targets that can help you identify universal customer behaviors across various channels or personalize their user experiences across several channels.
As we move to the New Year, we look ahead to what will be the major trends in digital marketing. While the fundamentals of marketing are the same, there are a lot of changes to consider for today’s smart marketers to have a handle on what’s important and what’s next. If the changes in 2014 are an indicator, there will be a lot more changes in 2015. So what new should we expect in Digital Marketing this year?