Category : Digital Analytics

Data Visualization Digital Analytics

What does VP of Marketing wants to see in his Marketing Dashboard?

Marketing Dashboards

 

As the holiday season approaches, when 33-50%of the online revenue is made, all e-commerce players would be working hard to sell products online through various marketing initiatives.You, as an analyst may come up with a gamut of recommendations, but what would capture the imagination of a VP of Marketing or a CMO? The basic mantra is the insights presented in a quickly digestible dashboard format that empowers him to make a decision that has the greatest impact in the least amount of time. Here we take a stab at listing out few aspects to be covered while designing such a dashboard for an e-commerce player.

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Digital Analytics

Does your Marketing and Merchandising dashboards provide actionable insights?

Marketing Dashboards

As we are approaching the most exciting time of the year, there is a lot of tension in the economy due to 2 weeks of Government shut-down earlier this month due to constant tussle between the congress and the GOP regarding the lift in the debt ceiling, and most importantly, a consistently higher unemployment rate which has lowered the Consumer Confidence quite significantly. In the recent Holiday Forecast by National Retail Federation, the holiday sales are expected to increase by +3.9% to $602.1 billion out of which, $82 billion is predicted to be driven by online channel.

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Digital Analytics

Being a Manager of Web Analytics, How Should I Prepare Myself for the Upcoming Holiday Season?

Web Analytics

As we are approaching the Holiday Season of the year and lots of pressure and excitement is building up; it’s important that, being a Web Analytics Manager, we proactively lay the foundation for this upcoming holiday season, and facilitate an environment where there is less chaos. So; here is a post I would like to dedicate to my Web Analytics Manager Friends and Colleagues, who works day and night to serve the business teams, and constantly strive to find opportunities for Site and Marketing Budget Optimization.

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