Category : Digital Analytics

Digital Analytics

How to protect the integrity and quality of your digital analytics data?

data security

A Universal ChallengeSecurity concept: pixelated Umbrella icon on digital background, 3d render

Having worked with clients for more than five years in the field of digital analytics, I have noticed that one of the major roadblocks towards wider acceptance and use of analytics data is the lingering doubt about the data’s accuracy. In reality, managers would accept the reports we churn out, however, we know, based on the decisions they are making, that they have not wholeheartedly accepted them. Let us face it, after all, why should the decision makers trust the data we are presenting to them? In all likelihood, the Web Analytics System (the people, platforms, and processes) exist and work as a separate unit, rather than as part of the data user’s team.

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Digital Analytics

Does your Marketing and Merchandising dashboards provide actionable insights?

Marketing Dashboards

As we are approaching the most exciting time of the year, there is a lot of tension in the economy due to 2 weeks of Government shut-down earlier this month due to constant tussle between the congress and the GOP regarding the lift in the debt ceiling, and most importantly, a consistently higher unemployment rate which has lowered the Consumer Confidence quite significantly. In the recent Holiday Forecast by National Retail Federation, the holiday sales are expected to increase by +3.9% to $602.1 billion out of which, $82 billion is predicted to be driven by online channel.

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Digital Analytics

Being a Manager of Web Analytics, How Should I Prepare Myself for the Upcoming Holiday Season?

Web Analytics

As we are approaching the Holiday Season of the year and lots of pressure and excitement is building up; it’s important that, being a Web Analytics Manager, we proactively lay the foundation for this upcoming holiday season, and facilitate an environment where there is less chaos. So; here is a post I would like to dedicate to my Web Analytics Manager Friends and Colleagues, who works day and night to serve the business teams, and constantly strive to find opportunities for Site and Marketing Budget Optimization.

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