Category : Data Visualization

Data Visualization Digital Analytics

What does VP of Marketing wants to see in his Marketing Dashboard?

Marketing Dashboards

E-commerce players work hard to sell products online through various marketing initiatives. You, as an analyst strive to come up with a gamut of recommendations, but would those recommendations capture the imagination of a VP of Marketing or a CMO?

In my opinion, the basic mantra is to present the insights in a quickly digestible dashboard format that empowers him to make a decision that has the greatest impact in the least amount of time.

So, here’s a stab at listing out few aspects to be covered while designing such a dashboard for an e-commerce player based on my experience.

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