Category : Data Visualization

Data Visualization Digital Analytics

What does VP of Marketing wants to see in his Marketing Dashboard?

Marketing Dashboards


As the holiday season approaches, when 33-50%of the online revenue is made, all e-commerce players would be working hard to sell products online through various marketing initiatives.You, as an analyst may come up with a gamut of recommendations, but what would capture the imagination of a VP of Marketing or a CMO? The basic mantra is the insights presented in a quickly digestible dashboard format that empowers him to make a decision that has the greatest impact in the least amount of time. Here we take a stab at listing out few aspects to be covered while designing such a dashboard for an e-commerce player.

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