Category : Customer Lifetime Value Analysis

Customer Lifetime Value Analysis

Why should you perform Customer Lifetime Value Analysis?

Do you know who your best customers are? Are you able to retain those customers and make them loyal? Do you know the customers that are most likely to deflect and turn to competition? How much money can you spend on retaining your customers and still remain profitable? These are some of the questions that all the digital marketers must have an answer to.

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