Google Analytics is one of those tools that every marketer or website owner has used at least once. It is such a versatile tool that it can be leveraged equally well for small, simple website as well as large, complex ones. Google Analytics will start generating useful insights and give out tracking details as soon as you implement it, but what about going a level deeper. What are some of the things that you can do with Google Analytics to get more out of it?
Companies operating in today’s dynamic and the highly competitive digital world should ideally understand the digital body language of their users and create world-class experiences to optimize conversions. These conversions could be form submissions, newsletter subscriptions, content downloads, products/service purchases, etc. Conversion rate optimization (CRO) is a continuous method of improvement which can help convert passive website visitors into active users and accomplish your online business goals. Based on your website performance (gauged through quantitative data using analytics) and user feedback (qualitative data acquired from customer reviews, surveys, social sentiments, etc.), figuring out what your visitors are looking for when they come to any of your digital platforms (desktop site, mobile site or mobile apps) and create a frictionless experience, is the main objective of this initiative. In simple words, conversion rate optimization is finding WHY your visitors are not converting and fixing it for the optimum results.