Monthly Archives: Aug 2016

Data Audit Digital Analytics

How A Web Analytics Data Audit Can Boost Your Marketing Effectiveness?

Web Analytics Data Audit

 

Modern business decision-making depends largely on data, but inaccurate data can make you lose everything or stall your growth. Today, businesses have to deal with different online and offline channels to gather information on a wide range of issues like market trends, customer behavior, competitors’ strategies, and more. As businesses grow, many new sources of data get added constantly and this data is handled by many different teams and resources. Over a period of time, lack of effective data governance and management results in loss of quality, consistency, and accuracy of the data gathered. And so, businesses end up making decisions that rely on faulty data.

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Marketing Analytics

How Can Marketing Analytics Help You Achieve Your KPIs And Revenue Metrics?

Marketing Analytics

In the algorithmically-nourished business world of today, everything is tied to data. The moment you lose connection with data, your organization is reduced to a strategically incapacitated entity. Add to this, the challenge of satisfying the new breed of knowledgeable customers who are averse to giving you a second chance for any of your shortcomings. Hence, your marketing efforts will fetch impactful outcomes only when they are attuned to what your target audience desires. You need marketing analytics to mind-read customers, take commensurate actions, measure the efficacy of those actions, identify the gaps, and then reenter the ring with vigor after doing necessary rectifications.

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Digital Analytics

5 Marketing Blind Spots That Digital Analytics Can Fix

Marketer Blind Spots

As a marketer, are you satisfied with the results of your attention grabbing advertisements, and persuasive content? Has the inclusion of digital media channels in your marketing mix proven effective for your organization? You may rely on data from the digital media to find answers to such questions. The plethora of data available in the digital age may either overwhelm you, or make you complacent.

Well, that could be your biggest marketing blind spot. No doubt, digital media is the most powerful marketing strategy, offering useful data to measure the impact of your tactics against the set goals. However, without a deeper analysis of the data, you may not be able to find the elusive answer to why a certain action did not take place. Software that power the digital channels mostly answer the “what” and not the “why” of that particular issue.

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Visitor Behavior Analysis

Visitor Behavior Analysis – A Powerful Strategy To Boost Marketing ROI

Visitor Behavior Analysis

Every year you spend a huge portion of your marketing dollars online in the hope to convey your message with the greatest possible clarity to your audience, and in turn, win their blessings in the form of elevated sales and heightened loyalty. However, this communication and its expected reciprocation would come to naught if you don’t look deeply at the digital footprints of your site visitors. Every day, hundreds of them or maybe thousands land on your digital property and do a myriad of things—search what they need, get converted, articulate their views by leaving comments, or depart in nothing flat.

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