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Modern business decision-making depends largely on data, but inaccurate data can make you lose everything or stall your growth. Today, businesses have to deal with different online and offline channels to gather information on a wide range of issues like market trends, customer behavior, competitors’ strategies, and more. As businesses grow, many new sources of data get added constantly and this data is handled by many different teams and resources. Over a period of time, lack of effective data governance and management results in loss of quality, consistency, and accuracy of the data gathered. And so, businesses end up making decisions that rely on faulty data.