Whether you are running your business in the real world or the virtual world, how efficiently and granularly you analyze the gigantic troves of information lying at your disposal is now considered as the barometer of your success. But for pure-play ecommerce merchants, this is even more important. One of the top constituents of today’s information overload is natural language text. It can be emails, SMSs, word documents, social media conversations, forum posts, search engine keywords, blogs, and so on. Penetrating deeply into textual data by riding on text mining solutions provides web retailers an excellent understanding of consumers’ sentiments around what they offer. In the end, customer experience sprints from the mundane to marvelous, customer loyalty gets a solid push, and revenues inflate. Are you finding these upshots hard to swallow and think that we are making too much of text mining?
Google analytics is a digital analytics tool which has a feature-rich interface along with interesting visualizations to simplify the statistics. It is also the most popular tool used for tracking digital traffic as it uncovers an incredible amount of insights for enhancing your marketing strategies in all possible ways. It’s no surprise that 73 million website owners prefer Google Analytics over other analytics tools (Source: W3Techs). If you are already hooked on to Google Analytics, then you must be spending a fair amount of time in exploring some of the key sections of the tool: Dashboards, Shortcuts, Intelligence Events, Real-Time, Audience, Acquisition, Behavior, and Conversions. Some of these sections hold a load of information that can be extremely beneficial for marketers.
Launched a nifty website and think that your job is done? You must proactively measure how your website scores in terms of various relevant metrics. See we have deliberately used the word “relevant.” Why? Because there are innumerable metrics to track, but you should adhere to the ones that have to do with the industry you are operating in. So now, you need a powerful tracking tool cut out for your purpose. And Google Analytics is a great choice for webmasters. Getting started with Google Analytics is as simple as ABC, but when it comes to going beyond the usual and getting new insights from the tool, the task gets a little tricky.