Monthly Archives: Apr 2016

Conversion Rate Optimization

6 Lessons learnt from our recent Conversion Rate Optimization projects

Conversion Rate Optimization Lessons

One of the important goals in any digital marketer’s checklist is to increase the conversion rate – to make visitors engage better with the website and entice them to follow the path that you want them to follow – fill out the registration form, purchase your product or service, download further information, and so on. For optimizing your conversion rate, you have to track what your visitors are looking for when they arrive on your site and swiftly and simply give it to them. Alas! Only if it was that simple!

Conversion rate optimization has become a specialized field in the world of digital analytics. At Nabler, we have a separate team that handles CRO for our clients full-time. Even a slight change in the color of a button, or minor edits in the words used in the CTA can move the conversion rate towards red or green – the opportunities are many, but how do digital markets make the right choices from the variety of options available?

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Digital Analytics

Top 5 Hacks to simplify your Digital Analytics

Simplify Digital Analytics

For the time being, think of yourself as a commander who is leading a large contingent of soldiers in the battlefield. No doubt, you are gutsy, hard-boiled, and have that killer instinct to mince your opponent. But hey, do you have the right intelligence about where your enemy excels or what is their Achilles heel? If not, then you are unfit for the battle. And, the best tactic left before you is to beat a hasty retreat or die. Battles can only be won when you analyze every bit of information about the enemy and then strategize accordingly. Now, draw a parallel between this and your digital-heavy business. Here also, you will have to gain insights into the quirks and foibles of the traffic that comes to your digital properties: desktop website, mobile website, or mobile application. However, it’s not as easy as it sounds; you need a full-blown digital analytics setup to analyze the data captured from various data points.

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Tag Management

Top 10 benefits of Tag Management for Digital Marketers

Tag Management

Digital marketing has now become a little less than rocket science and the marketers have to deal with a lot of new technologies and disruptive changes while bringing in new customers at a high ROI. This requires the use of right technologies and tools that can help marketers react to change quickly and generate better results each time. In an earlier blog article, we had discussed tag management, its importance, and some general benefits it offers to IT experts, analytics teams, and marketing managers. Tags are an essential part of any digital marketer’s life as they have to be implemented and managed for all kinds of software packages used for digital analytics, personalization, retargeting, affiliate marketing, and so on. 87 percent of digital marketers believe that tag management is key to their online success (source: eMarketer). In this blog, we would like to explore some practical benefits that tag management can bring, especially for the modern digital marketer.

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Google Analytics

10 cool Google Analytics tricks that will make you a Pro

Google Analytics

Google Analytics (GA) is the tool of choice for most companies, whether they have a modest or a formidable digital presence. Although this analytics solution offers almost everything that a business might ask for; there are still not-so-well-known tricks that can be used to squeeze some more insights out of Google Analytics. You might already be using some of them, but read on to know how you can do more with your Google Analytics implementation.

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