One of the important goals in any digital marketer’s checklist is to increase the conversion rate – to make visitors engage better with the website and entice them to follow the path that you want them to follow – fill out the registration form, purchase your product or service, download further information, and so on. For optimizing your conversion rate, you have to track what your visitors are looking for when they arrive on your site and swiftly and simply give it to them. Alas! Only if it was that simple!
Conversion rate optimization has become a specialized field in the world of digital analytics. At Nabler, we have a separate team that handles CRO for our clients full-time. Even a slight change in the color of a button, or minor edits in the words used in the CTA can move the conversion rate towards red or green – the opportunities are many, but how do digital markets make the right choices from the variety of options available?