Monthly Archives: Mar 2016

Digital Analytics

Is your Digital Analytics Roadmap ready for 2016?

Digital Analytics Roadmap

Our enterprise clients always ask an important question at the beginning of every financial year: how should we smartly plan our upcoming financial year from a digital analytics perspective?  

If we go a little bit deeper into this question, what they are actually trying to ask would include:

  1. What kind of initiatives they should run in the upcoming financial year?
  2. What kind of short-term and long-term goals should they have?
  3. What initiatives will drive better engagement and conversion rates?
  4. What kind of budget do they need to set aside to pursue these initiatives?
  5. How should they go about prioritizing these initiatives?
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Marketing Analytics

Why is Marketing Performance Analytics crucial for your Digital Marketing efforts?

Marketing Performance Analytics

With the fast-paced development of the digital platform, there has been an upsurge in the demand for robust digital marketing strategies. Quite inevitably, the online marketing arena is going through a constant evolution. Numerous online marketing strategies are being devised, and innumerable acquisition channels are getting added to the digital ecosystem. However, the success of these marketing efforts depends on marketing performance analytics to a great extent.

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Google Analytics

Google Analytics 360 Suite launch is a start of Google Enterprise Journey

Google 360


Google Analytics 360 Suite is not a mystery anymore. We have been hearing about this since last Partner Summit in June 2015 and finally, Google made a big announcement this week and released a fully loaded enterprise suite in comparison to the Adobe Marketing Cloud, who is an incumbent player in the enterprise sector and has gained significant market share over these years. With this launch, Google has transitioned from a niche technology player to an enterprise goliath who is ready to take on the challenge of establishing cloud-based platforms like IBM, Adobe, and Oracle.

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