Our enterprise clients always ask an important question at the beginning of every financial year: how should we smartly plan our upcoming financial year from a digital analytics perspective?
If we go a little bit deeper into this question, what they are actually trying to ask would include:
- What kind of initiatives they should run in the upcoming financial year?
- What kind of short-term and long-term goals should they have?
- What initiatives will drive better engagement and conversion rates?
- What kind of budget do they need to set aside to pursue these initiatives?
- How should they go about prioritizing these initiatives?