When it comes to customer analysis, most people will talk about how analytics tools can be employed to gain better insights or how to get more tests in a specified timeframe from a MVT tool. At the end of the day, what you need is sufficient data about your targets that can help you identify universal customer behaviors across various channels or personalize their user experiences across several channels.
The goal of every marketer to is deliver a digital experience that will drive user engagement, lead conversion and, ultimately, the bottom-line. To create a digital experience that will deliver the desired results, the marketer needs to understand his target’s habits and expectations. A tag management solution (TMS), such as Tealium iQ, can help marketers achieve this objective.