Analytics is the science and art of identifying meaningful patterns from data. It can provide invaluable insights that can help a business improve its offerings and excel in its field. If you are unfamiliar with analytics software, it may be a sensible decision to use free analytics. Consider Google’s Standard Universal Analytics (GA Standard) and Google Analytics Premium (GA Premium). The former costs nothing while that latter comes with a steep price tag. The standard Universal Analytics version is great to begin with, but when there’s a need to dive deeper and customize analytics to get exact number crunches, you need to move to Google Analytics Premium.
We live in a world driven by data. Our ability to create, gather, and store data keeps increasing with each passing day. Unsurprisingly, it has led us to question our current decision-making processes as we strive to gain in-depth and actionable insights. In addition, there is data to support this move. According to McKinsey, data-driven companies are 5% more profitable and 6% more productive than those who chose to ignore data.