After basking in the glory of success the whole of 2014, digital analytics has rung in the New Year with expected fanfare. And as analytics experts are opining, in 2015 it will further consolidate its position in the data-powered corporate world. One of IDC’s 2015 CIO predictions gives us a great point to reflect on the impact of analytics. According to it, by 2018, 30% of global enterprises will be adopting a company-wide analytics strategy.
As we move to the New Year, we look ahead to what will be the major trends in digital marketing. While the fundamentals of marketing are the same, there are a lot of changes to consider for today’s smart marketers to have a handle on what’s important and what’s next. If the changes in 2014 are an indicator, there will be a lot more changes in 2015. So what new should we expect in Digital Marketing this year?