Monthly Archives: Jan 2015

Digital Analytics

What Should Digital Analytics Professionals Look For In 2015?

After basking in the glory of success the whole of 2014, digital analytics has rung in the New Year with expected fanfare. And as analytics experts are opining, in 2015 it will further consolidate its position in the data-powered corporate world. One of IDC’s 2015 CIO predictions gives us a great point to reflect on the impact of analytics. According to it, by 2018, 30% of global enterprises will be adopting a company-wide analytics strategy.

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General

Is Death For Banner Ads Just A Matter Of Time?

Remember October 27, 1994? The day on which something phenomenal happened on then incipient Internet—banner ads saw the light of day—courtesy of HotWired.com. Though the copy of the original banner ad was pleasantly simple, yet it marked the arrival of a new era in online advertising. In the next two decades that followed till now, this form of advertising once enjoying the status of a galactico has been relegated to the sidelines with click-through rates touching an appallingly low 0.08%. So, are banner ads having one foot in the grave?

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Digital Marketing

Top 10 Trends in Digital Marketing to look for in the year 2015

As we move to the New Year, we look ahead to what will be the major trends in digital marketing. While the fundamentals of marketing are the same, there are a lot of changes to consider for today’s smart marketers to have a handle on what’s important and what’s next. If the changes in 2014 are an indicator, there will be a lot more changes in 2015. So what new should we expect in Digital Marketing this year?

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