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Digital Analytics

What Does A Flawless Digital Analytics Strategy Look Like?

Digital Analytics Strategy

As organizations are getting ready for the inevitable future – complete digitization of customer-facing organizational systems and using digital analytics to determine customer behaviors and trends – it would be more than safe to assume that digital analytics is the foreseeable necessity that organizations are going to be relying upon to drive better business results.

And what’s more, organizations are not shying away from spending the big bucks on data analytics today. One of the recent articles from Harvard Business Review on ‘Quantifying the Impact of Marketing Analytics’ states that “companies currently spend 6.7% of their marketing budgets on analytics and expect to spend 11.1% over the next three years.  As digital analytics is revolutionizing the way we approach business today – it would be worthwhile to understand the digital analytics strategy that organizations are adopting in order to drive positive business outcomes.

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Digital Analytics

Digital Analytics – How CMOs Should Look At It?

CMO

 

According to a recent survey of chief marketing officers (CMOs) by IBM Institute for Business Value, only 13% of global organizations are using advanced analytics to capture customer insight across touch points and only 16% have integrated customer touch points across physical and digital channels. Despite the significant rise in data management and analytics techniques, the number of marketers successfully utilizing digital analytics is very dismal. Digital analytics goes much beyond tracking the website and getting frequent reports about the performance. The large pools of data available to the marketers today hold many golden balls of insights that marketers need to look for, and transform into threads of stories that revolve around their customers.

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Data Audit Digital Analytics

How A Web Analytics Data Audit Can Boost Your Marketing Effectiveness?

Web Analytics Data Audit

 

Modern business decision-making depends largely on data, but inaccurate data can make you lose everything or stall your growth. Today, businesses have to deal with different online and offline channels to gather information on a wide range of issues like market trends, customer behavior, competitors’ strategies, and more. As businesses grow, many new sources of data get added constantly and this data is handled by many different teams and resources. Over a period of time, lack of effective data governance and management results in loss of quality, consistency, and accuracy of the data gathered. And so, businesses end up making decisions that rely on faulty data.

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Marketing Analytics

How Can Marketing Analytics Help You Achieve Your KPIs And Revenue Metrics?

Marketing Analytics

In the algorithmically-nourished business world of today, everything is tied to data. The moment you lose connection with data, your organization is reduced to a strategically incapacitated entity. Add to this, the challenge of satisfying the new breed of knowledgeable customers who are averse to giving you a second chance for any of your shortcomings. Hence, your marketing efforts will fetch impactful outcomes only when they are attuned to what your target audience desires. You need marketing analytics to mind-read customers, take commensurate actions, measure the efficacy of those actions, identify the gaps, and then reenter the ring with vigor after doing necessary rectifications.

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Digital Analytics

5 Marketing Blind Spots That Digital Analytics Can Fix

Marketer Blind Spots

As a marketer, are you satisfied with the results of your attention grabbing advertisements, and persuasive content? Has the inclusion of digital media channels in your marketing mix proven effective for your organization? You may rely on data from the digital media to find answers to such questions. The plethora of data available in the digital age may either overwhelm you, or make you complacent.

Well, that could be your biggest marketing blind spot. No doubt, digital media is the most powerful marketing strategy, offering useful data to measure the impact of your tactics against the set goals. However, without a deeper analysis of the data, you may not be able to find the elusive answer to why a certain action did not take place. Software that power the digital channels mostly answer the “what” and not the “why” of that particular issue.

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Visitor Behavior Analysis

Visitor Behavior Analysis – A Powerful Strategy To Boost Marketing ROI

Visitor Behavior Analysis

Every year you spend a huge portion of your marketing dollars online in the hope to convey your message with the greatest possible clarity to your audience, and in turn, win their blessings in the form of elevated sales and heightened loyalty. However, this communication and its expected reciprocation would come to naught if you don’t look deeply at the digital footprints of your site visitors. Every day, hundreds of them or maybe thousands land on your digital property and do a myriad of things—search what they need, get converted, articulate their views by leaving comments, or depart in nothing flat.

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Text Mining

5 practical applications of text mining for ecommerce players

Text Mining

Whether you are running your business in the real world or the virtual world, how efficiently and granularly you analyze the gigantic troves of information lying at your disposal is now considered as the barometer of your success. But for pure-play ecommerce merchants, this is even more important. One of the top constituents of today’s information overload is natural language text. It can be emails, SMSs, word documents, social media conversations, forum posts, search engine keywords, blogs, and so on. Penetrating deeply into textual data by riding on text mining solutions provides web retailers an excellent understanding of consumers’ sentiments around what they offer. In the end, customer experience sprints from the mundane to marvelous, customer loyalty gets a solid push, and revenues inflate. Are you finding these upshots hard to swallow and think that we are making too much of text mining?

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Digital Marketing Google Analytics

How can Google Analytics boost your digital marketing effectiveness?

Google Analytics

Google analytics is a digital analytics tool which has a feature-rich interface along with interesting visualizations to simplify the statistics. It is also the most popular tool used for tracking digital traffic as it uncovers an incredible amount of insights for enhancing your marketing strategies in all possible ways. It’s no surprise that 73 million website owners prefer Google Analytics over other analytics tools (Source: W3Techs). If you are already hooked on to Google Analytics, then you must be spending a fair amount of time in exploring some of the key sections of the tool: Dashboards, Shortcuts, Intelligence Events, Real-Time, Audience, Acquisition, Behavior, and Conversions. Some of these sections hold a load of information that can be extremely beneficial for marketers.

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Digital Analytics Google Analytics

Google Analytics – Top 10 Metrics To Track

Google Analytics top metrics

Launched a nifty website and think that your job is done? You must proactively measure how your website scores in terms of various relevant metrics. See we have deliberately used the word “relevant.” Why? Because there are innumerable metrics to track, but you should adhere to the ones that have to do with the industry you are operating in. So now, you need a powerful tracking tool cut out for your purpose. And Google Analytics is a great choice for webmasters. Getting started with Google Analytics is as simple as ABC, but when it comes to going beyond the usual and getting new insights from the tool, the task gets a little tricky.

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Google Ad Exchange Google AdSense

DoubleClick Ad Exchange: 5 Things To Know About

DoubleClick Ad Exchange

Digital advertising has not only become ubiquitous but at the same time, highly complex. Publishers are worried about getting the right ads at the right price, while advertisers are always looking for best digital channels and mediums that will give them the maximum bang for their bucks. Ad Exchanges are becoming popular as they consolidate millions of potential publishers spread across the globe and offer them to the advertisers on a single platter. This connection is beneficial for both the entities. One such solution is DoubleClick Ad Exchange.

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