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Channel Attribution

Channel Attribution – 5 Immediate Benefits Marketers Can Reap

Channel Attribution

Digital marketers often find themselves utilizing all sorts of marketing techniques available to them in order to increase clicks, visits, and conversions. However, the more they try new channels, the more convoluted the performance reports become. At times, it becomes hard to clearly understand the complex customer journey or path to purchase and accurately point out which engagement tactics, messages, or touch-points drove maximum conversions. It is also important to study that out of those conversions, which channels resulted in the most high-value customers.

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Mobile App Testing

Mobile App Testing: A Sure-Shot Way To Make Your App Successful

Mobile App Testing

Gartner estimates that $26 billion dollars in revenue were generated from 102 billion mobile app downloads in 2013, and we may be seeing over 268 billion downloads per year by 2017 (or around $68 billion dollars in revenue). The amount of potential payoff that mobile apps can generate for businesses is very high and thus mandates the need for effective mobile app testing and optimization. Moreover, the consumers are no more satisfied with simple apps. They are looking for feature-rich and intuitive apps that perform well. This can only be made possible through efficient testing of the apps.

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Landing Page Optimization

Landing Page Optimization: The Immediate Benefits It Can Bring To Your Website

Landing Page Optimization

As a website owner, you must have tried your hand at building landing pages for various marketing activities or for specific online needs.  Landing pages offer tremendous control over what the visitors see on your website.  They provide better content relevance as compared to your website homepage. For instance, you advertise on a paid medium and give a link to your homepage in that ad. The visitors come to your homepage, do not find what they are looking for and bounce. But if you give a link to the landing page that has relevant information only about that topic, then the bounce rate will decrease and visitors might be enticed to move forward. 

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Digital Analytics

Digital Analytics – The Best Practices Ready Reckoner

Digital Analytics

 

A digital analytics tool can provide enterprises with several custom or standard reports and dashboards today. But the real relevance of that data lies in teams being able to find the right answers at the right time. Because of the sheer amount of data that is being produced by companies, it has become difficult for business users to locate the relevant metrics that contain the insights they need for decision-making. This problem is further compounded by the fact that data is spread out over multiple tools. The outcome of this situation is usually an inadequate solution to a business problem, or worse still, a wrong one that eventually leads to undesired business outcomes and a colossal waste of time and resources.

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Conversion Rate Optimization

5 Key Goals Ecommerce Players Can Accomplish Using Conversion Rate Optimization

Conversion Rate Optimization for Ecommerce

If people visited my online store all day long and left without buying anything, my immediate concern as a store owner would be “why are there no purchases being made?” My next immediate priority would be to figure out what can be done to influence my visitors to make that purchase. As on online business owner, just spending money to drive traffic is not going to help. In order to see success in a store’s conversion rate, ecommerce players have to understand customers better, reduce friction, improve the layout of their online store and address the bottlenecks in a visitor’s shopping experience. And this is where Conversion Rate Optimization (CRO) steps in.

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Testing & Optimization

A/B Testing – When To Implement And What To Expect?

A/B Testing

One of the best ways to figure out appropriate content, design and marketing strategies for your online business is through A/B testing. You can use controlled tests and sound empirical data to determine which tactics work for your company and your product. A/B testing is a method that is used to compare two versions of web pages or apps against each other to ascertain which one performs better. Basically, it is an experiment wherein a couple of web page variations are shown to a user and statistical information is used to evaluate the better-performing alternative for a set conversion goal.

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Conversion Rate Optimization

Conversion Rate Optimization – 8 Key Things To Remember

Conversion Rate

Why is conversion rate optimization (CRO) becoming one of the fastest growing practices in digital space today? The answer is business growth that can be achieved by doing more with the same resources. CRO, when implemented and executed well, can help increase sales and leads from a website without having to up the number of web visitors. When sales increase, businesses make more money, which in turn reduces the financial burden of having to spend on huge advertising budgets. Businesses then get that extra room to invest more than their competitors and better their market shares.

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Digital Analytics

What Does A Flawless Digital Analytics Strategy Look Like?

Digital Analytics Strategy

As organizations are getting ready for the inevitable future – complete digitization of customer-facing organizational systems and using digital analytics to determine customer behaviors and trends – it would be more than safe to assume that digital analytics is the foreseeable necessity that organizations are going to be relying upon to drive better business results.

And what’s more, organizations are not shying away from spending the big bucks on data analytics today. One of the recent articles from Harvard Business Review on ‘Quantifying the Impact of Marketing Analytics’ states that “companies currently spend 6.7% of their marketing budgets on analytics and expect to spend 11.1% over the next three years.  As digital analytics is revolutionizing the way we approach business today – it would be worthwhile to understand the digital analytics strategy that organizations are adopting in order to drive positive business outcomes.

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Digital Analytics

Digital Analytics – How CMOs Should Look At It?

CMO

 

According to a recent survey of chief marketing officers (CMOs) by IBM Institute for Business Value, only 13% of global organizations are using advanced analytics to capture customer insight across touch points and only 16% have integrated customer touch points across physical and digital channels. Despite the significant rise in data management and analytics techniques, the number of marketers successfully utilizing digital analytics is very dismal. Digital analytics goes much beyond tracking the website and getting frequent reports about the performance. The large pools of data available to the marketers today hold many golden balls of insights that marketers need to look for, and transform into threads of stories that revolve around their customers.

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Data Audit Digital Analytics

How A Web Analytics Data Audit Can Boost Your Marketing Effectiveness?

Web Analytics Data Audit

 

Modern business decision-making depends largely on data, but inaccurate data can make you lose everything or stall your growth. Today, businesses have to deal with different online and offline channels to gather information on a wide range of issues like market trends, customer behavior, competitors’ strategies, and more. As businesses grow, many new sources of data get added constantly and this data is handled by many different teams and resources. Over a period of time, lack of effective data governance and management results in loss of quality, consistency, and accuracy of the data gathered. And so, businesses end up making decisions that rely on faulty data.

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