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Marketing Analytics

How Can Marketing Analytics Help You Achieve Your KPIs And Revenue Metrics?

Marketing Analytics

In the algorithmically-nourished business world of today, everything is tied to data. The moment you lose connection with data, your organization is reduced to a strategically incapacitated entity. Add to this, the challenge of satisfying the new breed of knowledgeable customers who are averse to giving you a second chance for any of your shortcomings. Hence, your marketing efforts will fetch impactful outcomes only when they are attuned to what your target audience desires. You need marketing analytics to mind-read customers, take commensurate actions, measure the efficacy of those actions, identify the gaps, and then reenter the ring with vigor after doing necessary rectifications.

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Digital Analytics

5 Marketing Blind Spots That Digital Analytics Can Fix

Marketer Blind Spots

As a marketer, are you satisfied with the results of your attention grabbing advertisements, and persuasive content? Has the inclusion of digital media channels in your marketing mix proven effective for your organization? You may rely on data from the digital media to find answers to such questions. The plethora of data available in the digital age may either overwhelm you, or make you complacent.

Well, that could be your biggest marketing blind spot. No doubt, digital media is the most powerful marketing strategy, offering useful data to measure the impact of your tactics against the set goals. However, without a deeper analysis of the data, you may not be able to find the elusive answer to why a certain action did not take place. Software that power the digital channels mostly answer the “what” and not the “why” of that particular issue.

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Visitor Behavior Analysis

Visitor Behavior Analysis – A Powerful Strategy To Boost Marketing ROI

Visitor Behavior Analysis

Every year you spend a huge portion of your marketing dollars online in the hope to convey your message with the greatest possible clarity to your audience, and in turn, win their blessings in the form of elevated sales and heightened loyalty. However, this communication and its expected reciprocation would come to naught if you don’t look deeply at the digital footprints of your site visitors. Every day, hundreds of them or maybe thousands land on your digital property and do a myriad of things—search what they need, get converted, articulate their views by leaving comments, or depart in nothing flat.

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Text Mining

5 practical applications of text mining for ecommerce players

Text Mining

Whether you are running your business in the real world or the virtual world, how efficiently and granularly you analyze the gigantic troves of information lying at your disposal is now considered as the barometer of your success. But for pure-play ecommerce merchants, this is even more important. One of the top constituents of today’s information overload is natural language text. It can be emails, SMSs, word documents, social media conversations, forum posts, search engine keywords, blogs, and so on. Penetrating deeply into textual data by riding on text mining solutions provides web retailers an excellent understanding of consumers’ sentiments around what they offer. In the end, customer experience sprints from the mundane to marvelous, customer loyalty gets a solid push, and revenues inflate. Are you finding these upshots hard to swallow and think that we are making too much of text mining?

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Digital Marketing Google Analytics

How can Google Analytics boost your digital marketing effectiveness?

Google Analytics

Google analytics is a digital analytics tool which has a feature-rich interface along with interesting visualizations to simplify the statistics. It is also the most popular tool used for tracking digital traffic as it uncovers an incredible amount of insights for enhancing your marketing strategies in all possible ways. It’s no surprise that 73 million website owners prefer Google Analytics over other analytics tools (Source: W3Techs). If you are already hooked on to Google Analytics, then you must be spending a fair amount of time in exploring some of the key sections of the tool: Dashboards, Shortcuts, Intelligence Events, Real-Time, Audience, Acquisition, Behavior, and Conversions. Some of these sections hold a load of information that can be extremely beneficial for marketers.

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Digital Analytics Google Analytics

Google Analytics – Top 10 Metrics To Track

Google Analytics top metrics

Launched a nifty website and think that your job is done? You must proactively measure how your website scores in terms of various relevant metrics. See we have deliberately used the word “relevant.” Why? Because there are innumerable metrics to track, but you should adhere to the ones that have to do with the industry you are operating in. So now, you need a powerful tracking tool cut out for your purpose. And Google Analytics is a great choice for webmasters. Getting started with Google Analytics is as simple as ABC, but when it comes to going beyond the usual and getting new insights from the tool, the task gets a little tricky.

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Google Ad Exchange Google AdSense

DoubleClick Ad Exchange: 5 Things To Know About

DoubleClick Ad Exchange

Digital advertising has not only become ubiquitous but at the same time, highly complex. Publishers are worried about getting the right ads at the right price, while advertisers are always looking for best digital channels and mediums that will give them the maximum bang for their bucks. Ad Exchanges are becoming popular as they consolidate millions of potential publishers spread across the globe and offer them to the advertisers on a single platter. This connection is beneficial for both the entities. One such solution is DoubleClick Ad Exchange.

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Digital Analytics

8 Ways To Boost Your Revenues Using Digital Analytics

revenue growth

Every company is investing heavily in digital analytics – be it on implementing the right tool or hiring the best resources. According to a recent report, companies are planning to increase their spending on marketing analytics by 73% in the next three years. Marketing managers are expecting analytics to churn out incredible and timely insights that can help them in better targeting and optimize their digital marketing initiatives. Digital analytics, if done intelligently, can actually do just that, and much more.

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Digital Analytics

How to kick-start your digital analytics journey?

Digital Analytics Journey

Your website, blog, mobile app/site are all set and now you want to find out how your visitors are behaving on your digital properties. You would immediately Google the latest feature-rich analytics tool and add the tracking code to your website without giving a second thought. From the next day, you would expect some deep insights from the tool about how your visitors react. Sounds familiar? Many new website owners follow the same routine. But after a few months go by, they realize that the data they are getting is somewhat accurate but not good enough for basing decisions. Moreover, the data coming in from various channels is confusing and cannot be integrated to get meaningful results. They are not able to achieve the insights they are after and the analytics tool just becomes a dashboard that tells how many people visited and how many bounced.

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